From the Huffington Post, how a great idea gives new hope to shelter animals…

BEFORE

by MEGAN GRIFFO

A terrified dog walks into a rescue shelter. He’s dirty, disoriented and unsure of what’s about to happen. A person he doesn’t know stands over him with a camera, snaps a photo and posts it on an adoption website.

Most likely, no one will call about him.

“That’s the photo that forever represents the pet,” explains Liz Baker, the executive director of GreaterGood.org, an organization which provides financial support to charities around the world.

A year ago, Baker’s team and photographer Seth Casteel decided they needed to put an end to “that one photo.” So they created an initiative called One Picture Saves a Life, to provide shelters with resources to properly groom and photograph shelter pets.

“When people watch that TV commercial with the sad images and depressing music, they change the channel,” Casteel told HuffPost in an email. “But when they see hopeful portraits of adoptable pets full of love and personality, they zip over to the shelter with their family and save a life.”

AFTER

the article continues here…

(HUFFINGTON POST  2.21.14)